Snowbeat

playlumi.com was the primary marketing website for the LUMI Music iOS and Android app and the LUMI Keys MIDI keyboard. It’s primary focus was to explain the app and the hardware, and how the two worked together to create a new type of learning experience.

The website also served as the main shop for the hardware (using our existing Shopify setup), and was the focus point for the LUMI brand as a whole.

It launched alongside a successful Kickstarter campaign, and then continued to develop and gain new features thereafter.